SAMI, the Saudi Arabian Military Industries, is a state-owned defense company launched in May 2017 by PIF.

As a result of their achievements and hard work, SAMI has made it to the list of the 100 largest defense companies in 2022, which required more investment in media to fit their role as a world leader.

Therefore, we collaborated with them to create an emotional, creative film for the Saudi 92 national day, where we focused on the Saudi youth -especially their employees-
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