Developing and generating ideas, creative concepts, creative strategies and written copy for the day-to-day requirements based on the submitted creative briefs and developed strategy.
Supervise and manage artwork development and artwork adaptations of different materials and campaigns with the regionally selected agencies.
Turning ideas and concepts into master artwork designs and various adaptations while maintaining overall brand guidelines, values and character. This includes the development of TVC story boards and radio scripts.
Formatting and processing developed artwork and adaptations to final specs and sizes based on accurate measurements and local/regional standards. e.g. outdoor specs, newspapers sizes or printing specs.
Managing client relations and brief specific strategies. Process involves; Identifying key elements in the client brief to research for insight, formulate strategies and finalize creative briefs that help in providing the client with the best solutions.
Management of the agreed scope of work (as per the dedicated resources) which include attending briefing session, following up with the client, setting clear deadlines for all jobs, sending contact reports and managing agency-client weekly progress meetings, & reports and quarterly planning session.
Managing and supervising the relationship with trusted local agencies to deliver local adaptations of materials and campaigns regionally.
Managing third party suppliers for various executional deliverables, e.g. photography, production or printing.
Administration of digital content throughout a determined lifecycle, content development and creation. Content may include but not exclusive to images, video, audio and multimedia as well as text.
Developing social media campaigns that aims to increase brand visibility and customer loyalty while engaging users by using the latest social trends and technologies. Social media strategies translate the existing brands strategy into an application that is designed for to speak to its social media followers and likers.
Creating and building social networking channels on customers allocation bases, and applying monitoring tools that allow us to manage, search, track, and analyze various conversations on that target our clients or any topics of interest.