{"id":964,"date":"2022-03-17T20:33:21","date_gmt":"2022-03-17T20:33:21","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?p=964"},"modified":"2022-03-17T20:33:21","modified_gmt":"2022-03-17T20:33:21","slug":"what-is-search-engine-marketing","status":"publish","type":"post","link":"https:\/\/fullstop.sa\/blog\/2022\/03\/17\/what-is-search-engine-marketing\/","title":{"rendered":"What is Search Engine Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"964\" class=\"elementor elementor-964\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03a827a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03a827a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea7ae4\" data-id=\"5ea7ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08d1579 elementor-widget elementor-widget-text-editor\" data-id=\"08d1579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span class=\"dropcap primary alt\">W<\/span>ith worldwide annual spend on digital advertising surpassing $325 billion, it\u2019s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it compares to digital marketing. Plus, get insight into the benefits and risks of performance marketing and how it can affect your company\u2019s long-term success and profitability. Performance marketing is an approach to digital marketing or advertising where businesses only pay when <span style=\"color: var(--bili-primary-color);\">a specific result occurs<\/span>. This result could be a new lead, sale, or other outcome agreed upon by the advertiser and business. Performance marketing involves channels such as affiliate marketing, online advertising.<\/p><p>The main thing that separates performance marketing from other types of marketing is the way businesses pay for their campaigns. Rather than paying up front or by month, advertisers pay when a specific action takes place. You might enlist a marketing company\u2019s help to bring your branding to more individuals by having these marketers promote your business to prospective customers. The hope is that users will complete a form to learn more about your company and become a lead.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885b90a elementor-widget elementor-widget-spacer\" data-id=\"885b90a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-917b8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"917b8a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be5bd52\" data-id=\"be5bd52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-528fddf elementor-widget elementor-widget-image\" data-id=\"528fddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"blog-i-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc0LCJ1cmwiOiJodHRwczpcL1wvZnVsbHN0b3Auc2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAzXC9ibG9nLWktMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"840\" height=\"750\" src=\"https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-1.jpg\" class=\"attachment-full size-full wp-image-974\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-1.jpg 840w, https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-1-300x268.jpg 300w, https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-1-768x686.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e536ce\" data-id=\"5e536ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b52334a elementor-widget elementor-widget-image\" data-id=\"b52334a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"blog-i-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc1LCJ1cmwiOiJodHRwczpcL1wvZnVsbHN0b3Auc2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAzXC9ibG9nLWktMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"840\" height=\"750\" src=\"https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-2.jpg\" class=\"attachment-full size-full wp-image-975\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-2.jpg 840w, https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-2-300x268.jpg 300w, https:\/\/fullstop.sa\/wp-content\/uploads\/2022\/03\/blog-i-2-768x686.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6ad50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6ad50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e6e72\" data-id=\"44e6e72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb638e2 elementor-widget elementor-widget-spacer\" data-id=\"fb638e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad59fe8 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"ad59fe8\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">Channels Used in Performance Marketing<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cd2f8 elementor-widget elementor-widget-text-editor\" data-id=\"f5cd2f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Performance marketing may involve using various types of digital marketing and advertising channels, including the following. Display ads include banner ads and other types of visual advertisements that display on websites your audience visits. These ads typically include a visual element with copy and link to a landing page where users may convert into leads or customers. Using online advertising platforms such as Google Ads, you can target your ads to users whose interests, demographics, or online activity matches those of your target audience. <span style=\"text-decoration: underline;\"><span style=\"font-weight: 500;\"><em>Under the marketing model, you would only pay when someone clicks on your ad, converts on your landing page.<\/em><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d7615 elementor-widget elementor-widget-spacer\" data-id=\"07d7615\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac924c elementor-widget elementor-widget-text-editor\" data-id=\"bac924c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote>And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.<cite>&#8211; BILLI REUSS<\/cite><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f62e5 elementor-widget elementor-widget-spacer\" data-id=\"48f62e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b4cca elementor-widget elementor-widget-text-editor\" data-id=\"44b4cca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Supported substance consolidates parts of web based promoting and substance showcasing. It includes making substance, for example, a blog entry or video and paying for its consideration on a site that routinely distributes comparative substance. A piece of supported <span style=\"color: var(--bili-primary-color);\">substance will seem to be like<\/span> the remainder of the substance on the site yet will incorporate some sign that it&#8217;s supported. With execution showcasing, you would pay a pre-decided aps on your supported article navigates to your site from the article.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With worldwide annual spend on digital advertising surpassing $325 billion, it\u2019s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it compares to digital marketing. Plus, get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[21,25],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.3.6.1 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"With worldwide annual spend on digital advertising surpassing $325 billion, it\u2019s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it compares to digital marketing. 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