SAUDI NATIONAL DAY IDENTITY
A National Campaign
For the year 2020 we were tasked with coming up with the identity for the 90th National day. We decided to go with the theme of leadership, leadership of the country and its people in taking Saudi through the vision 2030 into the future.
We came up with the logo, pattern and identity system and visuals for the National day Season.
The logo and identity was made available to the public which made it a significant cultural event. Hundreds of thousands of impressions were created throughout the Kingdom and the campaign was massively successful.
We carefully studied/ researched the traditional symbols, patterns, paintings and other artworks to come up with a pattern that served as the main visual element of the National Day.
We carefully studied/ researched the traditional symbols, patterns, paintings and other artworks to come up with a pattern that served as the main visual element of the National Day.
We carefully studied/ researched the traditional symbols, patterns, paintings and other artworks to come up with a pattern that served as the main visual element of the National Day.
