MOC started a new revolutionary change in Saudi Arabia, where the ministry of culture introduced the Saudi music hub. It was fascinating news to everyone who had a passion for music, as well as a historic event welcoming ex-pats and locals to grow their talents and explore new horizons.

So we took this challenge upon ourselves by making it emotional, it begins with the journey of a little kid figuring out his talent until he reaches to perform in front of a big audience throughout the years. That gave us an advantage because we got to showcase all of our TAs and connect with them on an emotional level with the product, which was a great surprise for everyone who was waiting for this moment.