SAMI, the Saudi Arabian Military Industries, is a state-owned defense company launched in May 2017 by PIF.
As a result of their achievements and hard work, SAMI has made it to the list of the 100 largest defense companies in 2022, which required more investment in media to fit their role as a world leader.
Therefore, we collaborated with them to create an emotional, creative film for the Saudi 92 national day, where we focused on the Saudi youth -especially their employees-
The main thing that separates performance marketing from other types of marketing is the way businesses pay for their campaigns. Rather than paying up front or by month, advertisers pay when a specific action takes place. You might enlist a marketing company’s help to bring your branding to more individuals by having these marketers promote your business to prospective customers. The hope is that users will complete a form to learn more about your company and become a lead.
سرنا في شبابنا
as a communication message, and we showcased how the country’s vision met theirs which resulted in starting SAMI.